Digital media growth is estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioural Advertising (OBA) to tailor advertising for Internet users. Though an innovative resource, OBA raises concern with regards to consumer privacy and data protection. Such implications are important considerations for responsible communications. Digital marketing is often referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. The term ‘digital marketing’ has grown in popularity over time, particularly in certain countries. With the Drastic evolution in modern technologies, small, medium and Large-scale businesses are doing every possible work they can to keep up. With Traditional marketing and businesses techniques are either changing their business models to an online one or extending up their existing marketing efforts with digital marketing strategies – in an attempt to get a growing and very user-friendly online marketplace. For it is the process of attracting maximum audiences online. Even if you receive a huge traffic daily to your website, they would not amount to anything unless they are getting converted into leads or sales. In the digital arena where business and commerce are leading towards Digital Marketing tools and techniques which can provide business owners the best chance of competition, survival and even business growth every day.

Search Engine Optimization will become more content driven than it has been in the recent past due to Google’s change of search algorithm. Mobiles and tablets are becoming the foremost medium to access the internet rather than PCs and laptops. Marketing budgets are shifting from the traditional methods to social platforms with Facebook at the head of the line. The importance of video is increasing with Youtube videos going viral and creating a much better visibility than ever imagined Even while we are right in the middle of a Smartphone and touch device explosion, newer technologies are busy replacing the touch experience to a virtual reality immersive experience.

Digital Marketing Levels the online playing field irrespective of the small, medium and large companies. Digital Marketing is more cost-effective than Traditional Marketing. Digital Marketing can produce and Deliver conversions at a faster rate and dynamically. Digital Marketing can also generate a better Revenue with the minimum ROI.